Last updated: 9th December 2024
Software Engineering Limited trading as OnTape ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information. By using our website OnTape.co.uk (the "Website") and our services, you consent to the terms of this Privacy Policy.

1. Information We Collect

1.1 Personal Information

We collect the following personal information when you use our services:

• Full name
  
• Postal and billing address
  
• Email address
  
• Payment information, including credit or debit card numbers
  

1.2 Usage Information

We may collect information about your use of our Website and services, including:

• IP address
  
• Browser type
  
• Device information
  
• Pages visited
  
• Duration of visit
  
• Referring website
  

2. How We Use Your Information

2.1 Providing Services

We use your personal information to provide and improve our services, process payments, and communicate with you regarding your orders.

2.2 Analytics

We use Google Analytics and Piwik Analytics to analyse usage patterns and improve the user experience on our Website.

2.3 Hosting and Infrastructure

We use Bubble.io and DigitalOcean for website infrastructure and Bunny.net for hosting customer videos.

2.4 Feedback and Reviews

We may share your email address with TrustPilot for the purpose of gathering customer feedback and reviews about our services. TrustPilot is committed to handling your data in accordance with applicable data protection laws.

2.5 Advertising Conversion Tracking and Attribution

We may work with third-party advertising partners (e.g., Google Ads, Facebook Ads) to measure the effectiveness of our marketing campaigns. These partners may use cookies, pixels, or similar technologies to track actions taken on our Website after you interact with our ads, helping us understand which ads are most successful. The information collected for these purposes generally does not personally identify you and is used solely to help us optimize and measure the performance of our advertising efforts.

2.6 Legal Compliance

We process personal information as required to comply with legal obligations, including UK GDPR.

3. Information Sharing

We do not sell, trade, or otherwise transfer your personal information to third parties except as described in this Privacy Policy.

3.1 Third-Party Services

We may share your information with third-party service providers, such as payment processors (e.g., Stripe), for the purpose of providing and improving our services. Additionally, we may share your email address with TrustPilot to collect reviews.

3.2 Advertising Partners

In relation to advertising conversion tracking and attribution, we may share aggregated or non-personally identifiable information with our advertising partners to help measure the effectiveness of our campaigns.

3.3 Legal Disclosures

We may disclose your information as required by law or in response to lawful requests by public authorities.

4. Cookies

We use cookies to enhance your experience on our Website. You can manage your cookie preferences through your browser settings. For more information, please refer to our Cookie Policy.

5. Data Storage and Security

Your personal information is stored on secure servers. We implement appropriate measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information.

6. International Data Transfers

Some of our systems, including third-party services, may be based in the United States. By using our services, you consent to the transfer of your information to the United States.

7. Your Rights

You have the right to access, correct, or delete your personal information. If you have any questions or requests regarding your data, please contact us by using the link at the bottom of this website.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Any changes will be posted on this page with the updated date. We encourage you to check this page periodically for updates.

9. Contact Us

If you have any questions or concerns about our Privacy Policy, please contact us by using the link at the bottom of this website.